integrated marketing
The Running Boom Reshaping the Footwear Industry
When more than 55,000 runners line up at the start of the 2026 Bank of America Chicago Marathon, each will bring a familiar mix of anticipation and doubt: Did I train enough? Am I dressed for the conditions? And perhaps
The Top Two Sports Business Items I’m Watching This College Football Season
College football season is upon us, and hope springs eternal for fans across the country. As I eagerly await seeing how my Notre Dame Fighting Irish fare in perhaps their most anticipated season of my lifetime, I’m watching how the
Your Sports Investment Is Probably Underperforming. Here Is Why.
Two out of three sports sponsorships are not renewed after the initial term. Not because the sport stopped working. Not because fans stopped caring. But because the brand could not prove that the sponsorship was positively impacting their business. I
Taking Wheels Up to New Heights
Hurricane Group Names rEvolution Agency of Record for FISE Birmingham 2026, Global Action Sports Festival’s U.S. Return
rEvolution and WePlay to support digital ticketing, performance marketing and sponsorship sales for the FISE World Series’ only 2026 U.S. stop, Aug. 7-9 at City Walk BHAM Chicago, June 8, 2026 – rEvolution, the leading global independent sports marketing agency
Major League Soccer and Continental Tire Announce Multi-Year Partnership Renewal
Longstanding League Partner Inks Renewed Deal – Furthering its Commitment to Soccer and Elevating MLS as Cornerstone of Continental’s U.S. Sports Portfolio NEW YORK (May 20, 2025) -Continental Tire and Major League Soccer (MLS) announced today a multi-year extension of
College Basketball Crown Unveils First-of-Its-Kind Wearable Trophy for Inaugural Tournament
New Crown-Shaped Trophy Blends Tradition and Innovation, Giving Champions a Title They Can Literally Wear Los Angeles (March 28, 2025) – The College Basketball Crown today unveiled the 2025 Crown Trophy for the inaugural tournament, introducing the first wearable trophy
Wheels Up Names rEvolution as Agency of Record for Brand Experiences
A strategic partnership to develop best-in-class experiences for Wheels Up fliers. Chicago, IL., March 24, 2025 – rEvolution, a global leader in sports marketing, has been named the Agency of Record (AOR) for brand experiences by Wheels Up, one of
Bridging Power and Precision: How rEvolution Brought Komatsu and Williams Racing Together Through Animation
Since becoming Principal Partner of Williams Racing in February 2024, Komatsu has made its mark with a standout first year of bold and creative activations. rEvolution has been there at every turn, driving impactful moments—including an animated video that brilliantly
The Enduring Legacy of League of Legends: Insights from the rEv/XP Team
Even fifteen years after its original release, League of Legends has cultivated a rabid, global fanbase with millions watching tournaments online every year. Four members of our rEv/XP team share their thoughts on the games longevity and the World Championships