integrated marketing
Major League Soccer and Continental Tire Announce Multi-Year Partnership Renewal
Longstanding League Partner Inks Renewed Deal – Furthering its Commitment to Soccer and Elevating MLS as Cornerstone of Continental’s U.S. Sports Portfolio NEW YORK (May 20, 2025) -Continental Tire and Major League Soccer (MLS) announced today a multi-year extension of
College Basketball Crown Unveils First-of-Its-Kind Wearable Trophy for Inaugural Tournament
New Crown-Shaped Trophy Blends Tradition and Innovation, Giving Champions a Title They Can Literally Wear Los Angeles (March 28, 2025) – The College Basketball Crown today unveiled the 2025 Crown Trophy for the inaugural tournament, introducing the first wearable trophy
Wheels Up Names rEvolution as Agency of Record for Brand Experiences
A strategic partnership to develop best-in-class experiences for Wheels Up fliers. Chicago, IL., March 24, 2025 – rEvolution, a global leader in sports marketing, has been named the Agency of Record (AOR) for brand experiences by Wheels Up, one of
Bridging Power and Precision: How rEvolution Brought Komatsu and Williams Racing Together Through Animation
Since becoming Principal Partner of Williams Racing in February 2024, Komatsu has made its mark with a standout first year of bold and creative activations. rEvolution has been there at every turn, driving impactful moments—including an animated video that brilliantly
The Enduring Legacy of League of Legends: Insights from the rEv/XP Team
Even fifteen years after its original release, League of Legends has cultivated a rabid, global fanbase with millions watching tournaments online every year. Four members of our rEv/XP team share their thoughts on the games longevity and the World Championships
Inside the rEvolution Development League
A Deep Dive into RDL’s Summer Season rEvolution is driving the future of integrated sports marketing through the rEvolution Development League, a program that goes far beyond the typical intern experience. Founded in 2019, rEvolution’s Founder & CEO, John Rowady,
rEvolution Acquires WePlay, Expanding Global Reach and Capabilities
Transformative Acquisition Enhances Comprehensive Sports Media Solutions and Digital Analytics, Generating Millions In New Revenue for Rights Holders Chicago and London, September 26, 2024 – rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay,
Wickets in America: Key Lessons from the ICC Men’s T20 World Cup 2024
In this article, Joe Langsworthy, Senior Account Manager at rEvolution, considers how the USA’s first major cricket tournament can retain fan attention ahead of LA 2028 after the global competition welcomed the world’s best cricketers to American shores back in
rEvolution Named Agency of Record for International Cricket Council Men’s T20 World Cup 2024
rEvolution Named Agency of Record for ICC Men’s T20 World Cup 2024 Global integrated sports marketing agency to lead PR and marketing activation efforts for historic cricket tournament FOR IMMEDIATE RELEASE Chicago, Ill., (April 22, 2024)– rEvolution, the global leader
rEvolution drives historic F1 partnership between Komatsu and Williams Racing
Chicago, Ill., February 8, 2024 – rEvolution, the global leader in sports marketing, has helped to reignite a historic partnership in Formula 1 between heavy equipment manufacturer Komatsu and Willams Racing that sees Komatsu become Principal Partner of the British