Sports Marketing
rEvolution Worldwide Names Kenny Ager Head of WePlay
Appointment formalizes Ager’s leadership as the agency expands globally. CHICAGO and LONDON, November 3, 2026, rEvolution Worldwide, the global independent sports marketing agency, today announced the appointment of Kenny Ager as Head of WePlay, its digital marketing, activation and performance
Your Heart Rate Is the New Sports Engagement Metric
My Oura ring taught me something about sports marketing that no dashboard ever has. We often describe sports as entertainment. But our bodies experience it as something far more consequential. I was fortunate enough to attend the US Open last
Taking Wheels Up to New Heights
THE 2026 NBA FINALS: THE BRAND CASE TO SUPPORT THE NY KNICKS
Who’s your pick for the 2026 NBA Finals? If you’re a fan of the game, you likely already have a rooting interest—and probably some very strong opinions too. As of this writing, the West is still a jump ball. Perhaps
From Purpose to Pole Position: Indeed’s Carmen Graf on F1, Fandom and Building Brands that Win
Sports Marketing Isn’t Changing. It Already Has.
Ruminating on four days at SXSW, one theme kept resurfacing across conversations with marketers, creators and brand leaders: the rules of brand relevance are changing. In sports marketing specifically, where culture, community and competition intersect daily, these changes are happening
From Global Moment to Local Legacy: Winning the FIFA World Cup 26™
In a matter of months, the world’s attention will be on North America for 39 days as Canada, Mexico and the United States host the pinnacle event in global sports – the FIFA World Cup 26™. Soccer’s exponential growth in
rEvolution and Blueprint Sports Form Strategic Partnership
rEvolution and Blueprint Sports Form Strategic Partnership to Maximize NIL Opportunities for Student-Athletes Collaboration offers brands and academic institutions an innovative, comprehensive approach to navigating the rapidly evolving NIL landscape Chicago and Las Vegas, November 12, 2024 – rEvolution, the
Inside the rEvolution Development League
A Deep Dive into RDL’s Summer Season rEvolution is driving the future of integrated sports marketing through the rEvolution Development League, a program that goes far beyond the typical intern experience. Founded in 2019, rEvolution’s Founder & CEO, John Rowady,
rEvolution Appoints Sports Industry Veteran to Lead European Operations
Ross Arnold joins rEvolution as the head of Europe to drive strategic initiatives. London, UK October 1, 2024 – rEvolution, the global leader in sports marketing, announces today the appointment of Ross Arnold to the newly created position of Head