Gaming and Esports
Gaming, Culture & the Truth About “Doing Esports”
“I want to do esports.” We hear it all the time. But gaming is so much more, and brands that treat it like just another sponsorship channel are missing the point. To truly show up in this space, you need
Be a Brand That Wins with Gaming Events
Gaming’s Influence & Brand Opportunity Gaming isn’t just entertainment—it’s a culture that drives engagement and influence. With over 11.8 million people attending a gaming event or convention in the U.S. last year and millions more tuning in online, gaming has
The Enduring Legacy of League of Legends: Insights from the rEv/XP Team
Even fifteen years after its original release, League of Legends has cultivated a rabid, global fanbase with millions watching tournaments online every year. Four members of our rEv/XP team share their thoughts on the games longevity and the World Championships
Championing Gaming Culture: Chipotle and rEvolution at EVO 2024
Every year, the Fighting Game Community (FGC) comes together at EVO, the world’s premier fighting game tournament. Held from July 19-21, 2024, at the Las Vegas Convention Center, EVO 2024 brought the intensity of competitive gaming to life. Players, fans,
REV/XP PRESENTS – Call of Duty Endowment
REV/XP Presents: Call of Duty Endowment REV/XP Presents launches a new episode featuring our client, Micheal Maggitti from Call of Duty Endowment. Michael, the Senior Marketing Manager at CODE, champions marketing initiatives that enhance brand awareness and fundraising efforts for
Julia Seaton Named A Top Woman in Esports and Gaming 2024
rEvolution’s very own trailblazer in gaming secures top industry honor, reinforcing our commitment to excellence in sports marketing. Julia Seaton, Director of Integrated Client Services, has secured a spot among Cynopsis Top Women in Esports and Gaming for 2024. Julia’s
LEVEL UP: Chipotle’s Gaming Revolution
LEVEL UP: Chipotle’s Gaming Revolution Heading into 2023, Chipotle had already established itself as a top nonendemic brand in gaming. With years partnering with top creators and orgs along with many first of their kind activations, Chipotle sought to find
Unwrapping Chipotle’s TEKKEN 8 Partnership
rEvolution experts explore real value and exclusivity in gaming culture On April 8, Chipotle amplified its commitment to the Fighting Gaming Community (FGC) with its announcement as the official partner of TEKKEN 8, which will see the legendary fighting game