Sponsorship Strategy

From Purpose to Pole Position: Indeed’s Carmen Graf on F1, Fandom and Building Brands that Win

Carmen unpacks the thinking behind Indeed's new global partnership with Oracle Red Bull Racing, why sport is where the deepest brand connections get made, how AI is reshaping the job search without losing the human element, and what it really

Wickets in America: Key Lessons from the ICC Men’s T20 World Cup 2024

In this article, Joe Langsworthy, Senior Account Manager at rEvolution, considers how the USA’s first major cricket tournament can retain fan attention ahead of LA 2028 after the global competition welcomed the world’s best cricketers to American shores back in

The Perfect Approach: Capgemini’s Ryder Cup Success

The Perfect Approach: Capgemini’s Ryder Cup Success How a Strategic Ad Spot Transformed Brand Perception Globally THE PROJECT As part of their 7-year partnership with Ryder Cup, Capgemini tapped rEvolution to elevate their global brand perception for 2023. rEvolution used

Discover Renews Partnership with Big Ten Conference and Big Ten Network

BTN Communications, July 22, 2024 The Big Ten Conference and Big Ten Network (BTN) today announced the multi-year renewal of Discover® as the Official Credit Card of the Big Ten Conference. As part of the renewal, Discover will become the

19 Years on the IT List

rEvolution Celebrates 19th Year on Event Marketer’s Top 100 IT List rEvolution is proud to be included in 2024’s Event Marketer’s Top 100 IT List for our 19th consecutive year. This recognition highlights our continued excellence in experiential marketing, sponsorship

rEvolution Named Agency of Record for International Cricket Council Men’s T20 World Cup 2024

rEvolution Named Agency of Record for ICC Men’s T20 World Cup 2024 Global integrated sports marketing agency to lead PR and marketing activation efforts for historic cricket tournament FOR IMMEDIATE RELEASE Chicago, Ill., (April 22, 2024)– rEvolution, the global leader