Culture

rEvolution’s Katie Wallis on how this era-defining tournament represents a new playbook for women’s sports. rEvolution’s Katie Wallis is no stranger to the world of rugby. Having played Rugby Union since the age of 10, Katie knows all too well

Considered the ultimate prize in global sports marketing, the Premier League front of shirt partnership has long been spoken of as the “holy grail.” The numbers are staggering. Broadcast into nearly two billion homes worldwide, Premier League football sits at

“I want to do esports.” We hear it all the time. But gaming is so much more, and brands that treat it like just another sponsorship channel are missing the point. To truly show up in this space, you need

A nod to two decades of delivering standout work in the sports/experiential marketing industry. rEvolution is pleased to mark another milestone — being named on Event Marketer’s Top 100 It List for our 20th consecutive year. This recognition brings to

It’s 6:15 a.m. in Augusta, GA and the town is already alive. Private jets line the ramp. Local homeowners have handed over their keys. Drivers weave through the streets, already in full swing. Even the Starbucks team delivers their signature

Ross Arnold recaps “Driving Commercial Growth in Women’s Sport” from the SportsPro Live stage—featuring leaders from WTA, NSL, and ECB. At SportsPro Live, I had the privilege of sharing the stage with three of the most impactful leaders in our

This week, over 40,000 will walk the grounds of Augusta National Golf Club. The Masters isn’t just a tournament—it’s a cultural institution, defined by its legacy, prestige, and one-of-a-kind atmosphere. For brands, golf offers something rare: the chance to connect

Sport Industry Group is delighted to welcome sports marketing agency rEvolution as an Official Partner to the FEVO Sport Industry Awards. Founded in 2001, rEvolution is a leading brand-focused sports marketing agency serving at the intersection of brands, rightsholders, and

The Future of Sports Marketing: John Rowady on Everything But Politics In a recent episode of Everything But Politics, rEvolution’s Founder and CEO, John Rowady, discussed the evolving landscape of sports marketing, sharing insights on entrepreneurship, the creation of rEvolution,

Monterey Car Week 2024 delivered a powerful display of automotive prowess, combining historic elegance with forward-thinking innovation. The event showcased stunning concept cars and the latest technological advancements, reflecting motorsport’s dynamic evolution. For over two decades, rEvolution has been at