Back to All Insights

Brand experiences

rEvolution's Linden White, EVP Head of Account Management and Integrated Services, sat down with Carmen Graff, Global VP of Marketing at Indeed, at Brand Innovators to talk about the career moment that shaped her marketing philosophy and how that same sense of purpose is driving one of the most exciting brand partnerships in F1 right now.

From Purpose to Pole Position: Indeed’s Carmen Graf on F1, Fandom and Building Brands that Win
Carmen unpacks the thinking behind Indeed's new global partnership with Oracle Red Bull Racing, why sport is where the deepest brand connections get made, how AI is reshaping the job search without losing the human element, and what it really
Brand experiences / Events / Sponsorship Strategy / Sports Marketing

The Enduring Legacy of League of Legends: Insights from the rEv/XP Team

Even fifteen years after its original release, League of Legends has cultivated a rabid, global fanbase with millions watching tournaments online every year. Four members of our rEv/XP team share their thoughts on the games longevity and the World Championships

Brand experiences / Community Engagement / Gaming and Esports / integrated marketing / Lifestyle

Wickets in America: Key Lessons from the ICC Men’s T20 World Cup 2024

In this article, Joe Langsworthy, Senior Account Manager at rEvolution, considers how the USA’s first major cricket tournament can retain fan attention ahead of LA 2028 after the global competition welcomed the world’s best cricketers to American shores back in

Brand experiences / integrated marketing / Sponsorship Strategy

Championing Gaming Culture: Chipotle and rEvolution at EVO 2024

Every year, the Fighting Game Community (FGC) comes together at EVO, the world’s premier fighting game tournament. Held from July 19-21, 2024, at the Las Vegas Convention Center, EVO 2024 brought the intensity of competitive gaming to life. Players, fans,

Brand experiences / Gaming and Esports

Discover Renews Partnership with Big Ten Conference and Big Ten Network

BTN Communications, July 22, 2024 The Big Ten Conference and Big Ten Network (BTN) today announced the multi-year renewal of Discover® as the Official Credit Card of the Big Ten Conference. As part of the renewal, Discover will become the

Brand experiences / Sponsorship Strategy