AI, F1, and the World Cup: A Week at Cannes

I returned to the Cannes Lions International Festival of Creativity for the first time in a number of years last week, and what struck me most was the evolution and scale of the coming together of the sharpest minds and

Culture of Excellene

From low-key beginnings, the Pebble Beach Concours d’Elegance has become the most prestigious car show in the world. It has been quite a journey. This year, the Pebble Beach Concours d’Elegance celebrates its 75th edition. What began as a minor

Taking Wheels Up to New Heights

Discover how rEvolution crafted the Wheels Down portfolio for Wheels Up, delivering premium brand experiences at The Masters in Augusta, Monterey Car Week, and United Autosports Le Mans races.

Hurricane Group Names rEvolution Agency of Record for FISE Birmingham 2026, Global Action Sports Festival’s U.S. Return

rEvolution and WePlay to support digital ticketing, performance marketing and sponsorship sales for the FISE World Series’ only 2026 U.S. stop, Aug. 7-9 at City Walk BHAM Chicago, June 8, 2026 – rEvolution, the leading global independent sports marketing agency

rEvolution Welcomes Sophia Snider as Vice President of Media

rEvolution is excited to welcome Sophia Snider as Vice President of Media, further strengthening our integrated media capabilities across global markets. Sophia brings more than seven years of experience across programmatic strategy, digital investment, and cross-channel campaign execution. In her

Major League Cricket appoints rEvolution as AOR to help Drive U.S. Growth and Fan Engagement

CHICAGO, ILL., April 23, 2026, rEvolution, the leading global independent sports marketing agency, today announced it has been named Agency of Record (AOR) for Major League Cricket (MLC), the premier professional T20 cricket league in the United States. As AOR,

From Purpose to Pole Position: Indeed’s Carmen Graf on F1, Fandom and Building Brands that Win

Carmen unpacks the thinking behind Indeed's new global partnership with Oracle Red Bull Racing, why sport is where the deepest brand connections get made, how AI is reshaping the job search without losing the human element, and what it really

Lessons from the Women’s Rugby World Cup 2025: A Blueprint for the Future of Sport

rEvolution’s Katie Wallis on how this era-defining tournament represents a new playbook for women’s sports. rEvolution’s Katie Wallis is no stranger to the world of rugby. Having played Rugby Union since the age of 10, Katie knows all too well

JLAB TURNS UP THE VOLUME IN COLLEGE FOOTBALL WITH THE NEW JLAB BIRMINGHAM BOWL

Organized by ESPN Events, Game to Feature SEC, ACC or American Matchup at Protective Stadium in Birmingham this December SAN DIEGO and BIRMINGHAM, Ala., Sept. 9, 2025 – JLab, a leading personal technology and audio brand known for delivering high-quality

15 Years and Counting: Continental Tire at MLS All-Star

In Austin, Continental Tire continued to bring its 15-year MLS partnership to life with an activation rooted in the energy of the game and the supporters who love it. The brand activated in market with a multi-day presence that reflected