rEvolution News

My Oura ring taught me something about sports marketing that no dashboard ever has. We often describe sports as entertainment. But our bodies experience it as something far more consequential. I was fortunate enough to attend the US Open last

College football season is upon us, and hope springs eternal for fans across the country. As I eagerly await seeing how my Notre Dame Fighting Irish fare in perhaps their most anticipated season of my lifetime, I’m watching how the

For decades, sports marketing has been built on access: leagues, teams, talent, and live moments. That model still drives scale, but it no longer reflects how fans actually engage with sports. They don’t just watch anymore. They participate, simulate, and

I returned to the Cannes Lions International Festival of Creativity for the first time in a number of years last week, and what struck me most was the evolution and scale of the coming together of the sharpest minds and

From low-key beginnings, the Pebble Beach Concours d’Elegance has become the most prestigious car show in the world. It has been quite a journey. This year, the Pebble Beach Concours d’Elegance celebrates its 75th edition. What began as a minor

rEvolution and WePlay to support digital ticketing, performance marketing and sponsorship sales for the FISE World Series’ only 2026 U.S. stop, Aug. 7-9 at City Walk BHAM Chicago, June 8, 2026 – rEvolution, the leading global independent sports marketing agency

rEvolution is excited to welcome Sophia Snider as Vice President of Media, further strengthening our integrated media capabilities across global markets. Sophia brings more than seven years of experience across programmatic strategy, digital investment, and cross-channel campaign execution. In her

CHICAGO, ILL., April 23, 2026, rEvolution, the leading global independent sports marketing agency, today announced it has been named Agency of Record (AOR) for Major League Cricket (MLC), the premier professional T20 cricket league in the United States. As AOR,