Industry News

Considered the ultimate prize in global sports marketing, the Premier League front of shirt partnership has long been spoken of as the “holy grail.” The numbers are staggering. Broadcast into nearly two billion homes worldwide, Premier League football sits at

Longstanding League Partner Inks Renewed Deal – Furthering its Commitment to Soccer and Elevating MLS as Cornerstone of Continental’s U.S. Sports Portfolio NEW YORK (May 20, 2025) -Continental Tire and Major League Soccer (MLS) announced today a multi-year extension of

A strategic partnership to develop best-in-class experiences for Wheels Up fliers. Chicago, IL., March 24, 2025 – rEvolution, a global leader in sports marketing, has been named the Agency of Record (AOR) for brand experiences by Wheels Up, one of

Sport Industry Group is delighted to welcome sports marketing agency rEvolution as an Official Partner to the FEVO Sport Industry Awards. Founded in 2001, rEvolution is a leading brand-focused sports marketing agency serving at the intersection of brands, rightsholders, and

rEvolution and Blueprint Sports Form Strategic Partnership to Maximize NIL Opportunities for Student-Athletes Collaboration offers brands and academic institutions an innovative, comprehensive approach to navigating the rapidly evolving NIL landscape Chicago and Las Vegas, November 12, 2024 – rEvolution, the

Transformative Acquisition Enhances Comprehensive Sports Media Solutions and Digital Analytics, Generating Millions In New Revenue for Rights Holders Chicago and London, September 26, 2024 – rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay,

Every year, the Fighting Game Community (FGC) comes together at EVO, the world’s premier fighting game tournament. Held from July 19-21, 2024, at the Las Vegas Convention Center, EVO 2024 brought the intensity of competitive gaming to life. Players, fans,

The Perfect Approach: Capgemini’s Ryder Cup Success How a Strategic Ad Spot Transformed Brand Perception Globally THE PROJECT As part of their 7-year partnership with Ryder Cup, Capgemini tapped rEvolution to elevate their global brand perception for 2023. rEvolution used

Formula 1 is perpetually evolving – much like the technology powering the sport. From hybrid power units to advanced aerodynamics, every aspect of a Formula 1 car exemplifies human progression and ingenuity. Innovations like generative AI, machine learning, and data

rEvolution Celebrates 19th Year on Event Marketer’s Top 100 IT List rEvolution is proud to be included in 2024’s Event Marketer’s Top 100 IT List for our 19th consecutive year. This recognition highlights our continued excellence in experiential marketing, sponsorship