rEvolution Acquires WePlay, Expanding Global Reach and Capabilities

Transformative Acquisition Enhances Comprehensive Sports Media Solutions and Digital Analytics, Generating Millions In New Revenue for Rights Holders Chicago and London, September 26, 2024 – rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay,

Championing Gaming Culture: Chipotle and rEvolution at EVO 2024

Every year, the Fighting Game Community (FGC) comes together at EVO, the world’s premier fighting game tournament. Held from July 19-21, 2024, at the Las Vegas Convention Center, EVO 2024 brought the intensity of competitive gaming to life. Players, fans,

The Perfect Approach: Capgemini’s Ryder Cup Success

The Perfect Approach: Capgemini’s Ryder Cup Success How a Strategic Ad Spot Transformed Brand Perception Globally THE PROJECT As part of their 7-year partnership with Ryder Cup, Capgemini tapped rEvolution to elevate their global brand perception for 2023. rEvolution used

End to End: Inside the AWS London Drive your Data Experience

Formula 1 is perpetually evolving – much like the technology powering the sport. From hybrid power units to advanced aerodynamics, every aspect of a Formula 1 car exemplifies human progression and ingenuity. Innovations like generative AI, machine learning, and data

19 Years on the IT List

rEvolution Celebrates 19th Year on Event Marketer’s Top 100 IT List rEvolution is proud to be included in 2024’s Event Marketer’s Top 100 IT List for our 19th consecutive year. This recognition highlights our continued excellence in experiential marketing, sponsorship

Unwrapping Chipotle’s TEKKEN 8 Partnership

rEvolution experts explore real value and exclusivity in gaming culture On April 8, Chipotle amplified its commitment to the Fighting Gaming Community (FGC) with its announcement as the official partner of TEKKEN 8, which will see the legendary fighting game

Revving Up for BlackBook Motorsport Forum

rEvolution’s Chris Hughes to moderate the ‘Navigating Motorsport as a Brand’ session On April 25th, rEvolution will proudly serve as a gold partner for the 10th annual Blackbook Motorsport Forum. The forum, set to take place at The Kia Oval