Industry News

CHALLENGE How could Wheels Up extend its premium member experience beyond the runway and establish a meaningful presence within one of the world’s most exclusive automotive and lifestyle events? SOLUTION For the second consecutive year, Wheels Up partnered with rEvolution

Appointment formalizes Ager’s leadership as the agency expands globally. CHICAGO and LONDON, November 3, 2026, rEvolution Worldwide, the global independent sports marketing agency, today announced the appointment of Kenny Ager as Head of WePlay, its digital marketing, activation and performance

Principal® will support championship events across women’s and men’s sports, expanding the company’s longstanding presence in college athletics IRVING, Texas (Oct. 15, 2026) – The Big 12 Conference and Principal Financial Group® today announced a new multiyear strategic partnership designed

When more than 55,000 runners line up at the start of the 2026 Bank of America Chicago Marathon, each will bring a familiar mix of anticipation and doubt: Did I train enough? Am I dressed for the conditions? And perhaps

On July 14, 2028, the Opening Ceremony of the 34th Olympic Games will take place in Los Angeles, bringing the Summer Games to the United States for the first time in 32 years. They will be followed by the LA28

Fort Mill, SC; August 18, 2026 – For the third consecutive year, Continental Tire proudly participated in Legends of the Autobahn, one of the premier events of Monterey Car Week and a gathering that brings together automotive enthusiasts, industry leaders,

From low-key beginnings, the Pebble Beach Concours d’Elegance has become the most prestigious car show in the world. It has been quite a journey. This year, the Pebble Beach Concours d’Elegance celebrates its 75th edition. What began as a minor

rEvolution and WePlay to support digital ticketing, performance marketing and sponsorship sales for the FISE World Series’ only 2026 U.S. stop, Aug. 7-9 at City Walk BHAM Chicago, June 8, 2026 – rEvolution, the leading global independent sports marketing agency

rEvolution is excited to welcome Sophia Snider as Vice President of Media, further strengthening our integrated media capabilities across global markets. Sophia brings more than seven years of experience across programmatic strategy, digital investment, and cross-channel campaign execution. In her