Industry News
The Greatest Show on Earth
On July 14, 2028, the Opening Ceremony of the 34th Olympic Games will take place in Los Angeles, bringing the Summer Games to the United States for the first time in 32 years. They will be followed by the LA28
Continental Tire Brings Together Art, Community and Performance at Legends of the Autobahn
Fort Mill, SC; August 18, 2026 – For the third consecutive year, Continental Tire proudly participated in Legends of the Autobahn, one of the premier events of Monterey Car Week and a gathering that brings together automotive enthusiasts, industry leaders,
Culture of Excellene
From low-key beginnings, the Pebble Beach Concours d’Elegance has become the most prestigious car show in the world. It has been quite a journey. This year, the Pebble Beach Concours d’Elegance celebrates its 75th edition. What began as a minor
Taking Wheels Up to New Heights
Hurricane Group Names rEvolution Agency of Record for FISE Birmingham 2026, Global Action Sports Festival’s U.S. Return
rEvolution and WePlay to support digital ticketing, performance marketing and sponsorship sales for the FISE World Series’ only 2026 U.S. stop, Aug. 7-9 at City Walk BHAM Chicago, June 8, 2026 – rEvolution, the leading global independent sports marketing agency
rEvolution Welcomes Sophia Snider as Vice President of Media
rEvolution is excited to welcome Sophia Snider as Vice President of Media, further strengthening our integrated media capabilities across global markets. Sophia brings more than seven years of experience across programmatic strategy, digital investment, and cross-channel campaign execution. In her
Major League Cricket appoints rEvolution as AOR to help Drive U.S. Growth and Fan Engagement
CHICAGO, ILL., April 23, 2026, rEvolution, the leading global independent sports marketing agency, today announced it has been named Agency of Record (AOR) for Major League Cricket (MLC), the premier professional T20 cricket league in the United States. As AOR,
From Purpose to Pole Position: Indeed’s Carmen Graf on F1, Fandom and Building Brands that Win
Sports Marketing Isn’t Changing. It Already Has.
Ruminating on four days at SXSW, one theme kept resurfacing across conversations with marketers, creators and brand leaders: the rules of brand relevance are changing. In sports marketing specifically, where culture, community and competition intersect daily, these changes are happening
From Global Moment to Local Legacy: Winning the FIFA World Cup 26™
In a matter of months, the world’s attention will be on North America for 39 days as Canada, Mexico and the United States host the pinnacle event in global sports – the FIFA World Cup 26™. Soccer’s exponential growth in