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rEvolution's Linden White, EVP Head of Account Management and Integrated Services, sat down with Carmen Graff, Global VP of Marketing at Indeed, at Brand Innovators to talk about the career moment that shaped her marketing philosophy and how that same sense of purpose is driving one of the most exciting brand partnerships in F1 right now.

From Purpose to Pole Position: Indeed’s Carmen Graf on F1, Fandom and Building Brands that Win
Carmen unpacks the thinking behind Indeed's new global partnership with Oracle Red Bull Racing, why sport is where the deepest brand connections get made, how AI is reshaping the job search without losing the human element, and what it really
Brand experiences / Events / Sponsorship Strategy / Sports Marketing

Sports Marketing Isn’t Changing. It Already Has.

Ruminating on four days at SXSW, one theme kept resurfacing across conversations with marketers, creators and brand leaders: the rules of brand relevance are changing. In sports marketing specifically, where culture, community and competition intersect daily, these changes are happening

Sports Marketing / Strategy / SXSW / Thought Leadership

From Global Moment to Local Legacy: Winning the FIFA World Cup 26™

In a matter of months, the world’s attention will be on North America for 39 days as Canada, Mexico and the United States host the pinnacle event in global sports – the FIFA World Cup 26™. Soccer’s exponential growth in

agency / FIFA / FIFA World Cup Soccer / MLS / NWSL / soccer / Sponsorship / Sports Marketing / world cup

The Greatest Show on Earth

As eyes across the globe turn to Milan and Cortina and the Winter Olympic Games, brands are once again reminded of the Olympic Movement’s rare mix of global scale, emotional pull, and commercial impact. For sponsors thinking long term, the

Olympics / Sponsorship Consulting

Lessons from the Women’s Rugby World Cup 2025: A Blueprint for the Future of Sport

rEvolution’s Katie Wallis on how this era-defining tournament represents a new playbook for women’s sports. rEvolution’s Katie Wallis is no stranger to the world of rugby. Having played Rugby Union since the age of 10, Katie knows all too well

Culture / Rugby

Front of Shirt Sponsorships in the Premier League: Still the Holy Grail?

Considered the ultimate prize in global sports marketing, the Premier League front of shirt partnership has long been spoken of as the “holy grail.” The numbers are staggering. Broadcast into nearly two billion homes worldwide, Premier League football sits at

Culture / soccer

Major League Soccer and Continental Tire Announce Multi-Year Partnership Renewal

Longstanding League Partner Inks Renewed Deal – Furthering its Commitment to Soccer and Elevating MLS as Cornerstone of Continental’s U.S. Sports Portfolio NEW YORK (May 20, 2025) -Continental Tire and Major League Soccer (MLS) announced today a multi-year extension of

integrated marketing / soccer

Wheels Up Names rEvolution as Agency of Record for Brand Experiences

A strategic partnership to develop best-in-class experiences for Wheels Up fliers. Chicago, IL., March 24, 2025 – rEvolution, a global leader in sports marketing, has been named the Agency of Record (AOR) for brand experiences by Wheels Up, one of

Experiences / integrated marketing

rEvolution Sponsors Campaign of the Year at the FEVO Sport Industry Awards 2025

Sport Industry Group is delighted to welcome sports marketing agency rEvolution as an Official Partner to the FEVO Sport Industry Awards. Founded in 2001, rEvolution is a leading brand-focused sports marketing agency serving at the intersection of brands, rightsholders, and

Culture

rEvolution and Blueprint Sports Form Strategic Partnership

rEvolution and Blueprint Sports Form Strategic Partnership to Maximize NIL Opportunities for Student-Athletes Collaboration offers brands and academic institutions an innovative, comprehensive approach to navigating the rapidly evolving NIL landscape Chicago and Las Vegas, November 12, 2024 – rEvolution, the

Sports Marketing