rEvolution News
Wheels Up Makes its Le Mans Debut with United Autosports
Wheels Up touched down at the 24 Hours of Le Mans 2025 race, joining United Autosports at one of the most celebrated events in motorsport. The debut followed the May announcement of their global partnership, which gives Wheels Up members
rEvolution Appoints Brian Gabriel as Vice President of Marketing Communications
Industry veteran joins rEvolution to spearhead global integrated marketing and communications campaigns bringing over 16 years of marketing leadership across sports, CPG, and entertainment sectors. CHICAGO, IL — May 27, 2025 – rEvolution, the global leader in sports marketing, is
Major League Soccer and Continental Tire Announce Multi-Year Partnership Renewal
Longstanding League Partner Inks Renewed Deal – Furthering its Commitment to Soccer and Elevating MLS as Cornerstone of Continental’s U.S. Sports Portfolio NEW YORK (May 20, 2025) -Continental Tire and Major League Soccer (MLS) announced today a multi-year extension of
EVP Julie Barnard on Building Brand Equity in the Luxury Space
It’s 6:15 a.m. in Augusta, GA and the town is already alive. Private jets line the ramp. Local homeowners have handed over their keys. Drivers weave through the streets, already in full swing. Even the Starbucks team delivers their signature
Perspectives from the Stage: Commercial Growth in Women’s Sport
Ross Arnold recaps “Driving Commercial Growth in Women’s Sport” from the SportsPro Live stage—featuring leaders from WTA, NSL, and ECB. At SportsPro Live, I had the privilege of sharing the stage with three of the most impactful leaders in our
Be a Brand That Wins with Gaming Events
Gaming’s Influence & Brand Opportunity Gaming isn’t just entertainment—it’s a culture that drives engagement and influence. With over 11.8 million people attending a gaming event or convention in the U.S. last year and millions more tuning in online, gaming has
Beyond the Fairway: How Leading Brands Win at Golf’s Biggest Moments
This week, over 40,000 will walk the grounds of Augusta National Golf Club. The Masters isn’t just a tournament—it’s a cultural institution, defined by its legacy, prestige, and one-of-a-kind atmosphere. For brands, golf offers something rare: the chance to connect
College Basketball Crown Unveils First-of-Its-Kind Wearable Trophy for Inaugural Tournament
New Crown-Shaped Trophy Blends Tradition and Innovation, Giving Champions a Title They Can Literally Wear Los Angeles (March 28, 2025) – The College Basketball Crown today unveiled the 2025 Crown Trophy for the inaugural tournament, introducing the first wearable trophy
Wheels Up Names rEvolution as Agency of Record for Brand Experiences
A strategic partnership to develop best-in-class experiences for Wheels Up fliers. Chicago, IL., March 24, 2025 – rEvolution, a global leader in sports marketing, has been named the Agency of Record (AOR) for brand experiences by Wheels Up, one of
rEvolution Sponsors Campaign of the Year at the FEVO Sport Industry Awards 2025
Sport Industry Group is delighted to welcome sports marketing agency rEvolution as an Official Partner to the FEVO Sport Industry Awards. Founded in 2001, rEvolution is a leading brand-focused sports marketing agency serving at the intersection of brands, rightsholders, and