rEvolution News
Gaming, Culture & the Truth About “Doing Esports”
“I want to do esports.” We hear it all the time. But gaming is so much more, and brands that treat it like just another sponsorship channel are missing the point. To truly show up in this space, you need
rEvolution Appoints Peter Gansler as Vice President of Business Development
Industry veteran joins global sports marketing leader rEvolution, bringing 20 years of leadership across high-profile brands, agencies, and teams in the sports business. CHICAGO, IL — July 28, 2025 – rEvolution, the global leader in sports marketing, is pleased to
20 Years, Zero Off Years
A nod to two decades of delivering standout work in the sports/experiential marketing industry. rEvolution is pleased to mark another milestone — being named on Event Marketer’s Top 100 It List for our 20th consecutive year. This recognition brings to
Wheels Up Makes its Le Mans Debut with United Autosports
Wheels Up touched down at the 24 Hours of Le Mans 2025 race, joining United Autosports at one of the most celebrated events in motorsport. The debut followed the May announcement of their global partnership, which gives Wheels Up members
rEvolution Appoints Brian Gabriel as Vice President of Marketing Communications
Industry veteran joins rEvolution to spearhead global integrated marketing and communications campaigns bringing over 16 years of marketing leadership across sports, CPG, and entertainment sectors. CHICAGO, IL — May 27, 2025 – rEvolution, the global leader in sports marketing, is
Major League Soccer and Continental Tire Announce Multi-Year Partnership Renewal
Longstanding League Partner Inks Renewed Deal – Furthering its Commitment to Soccer and Elevating MLS as Cornerstone of Continental’s U.S. Sports Portfolio NEW YORK (May 20, 2025) -Continental Tire and Major League Soccer (MLS) announced today a multi-year extension of
EVP Julie Barnard on Building Brand Equity in the Luxury Space
It’s 6:15 a.m. in Augusta, GA and the town is already alive. Private jets line the ramp. Local homeowners have handed over their keys. Drivers weave through the streets, already in full swing. Even the Starbucks team delivers their signature
Perspectives from the Stage: Commercial Growth in Women’s Sport
Ross Arnold recaps “Driving Commercial Growth in Women’s Sport” from the SportsPro Live stage—featuring leaders from WTA, NSL, and ECB. At SportsPro Live, I had the privilege of sharing the stage with three of the most impactful leaders in our
Be a Brand That Wins with Gaming Events
Gaming’s Influence & Brand Opportunity Gaming isn’t just entertainment—it’s a culture that drives engagement and influence. With over 11.8 million people attending a gaming event or convention in the U.S. last year and millions more tuning in online, gaming has
Beyond the Fairway: How Leading Brands Win at Golf’s Biggest Moments
This week, over 40,000 will walk the grounds of Augusta National Golf Club. The Masters isn’t just a tournament—it’s a cultural institution, defined by its legacy, prestige, and one-of-a-kind atmosphere. For brands, golf offers something rare: the chance to connect