April 14, 2026

From Purpose to Pole Position: Indeed’s Carmen Graf on F1, Fandom and Building Brands that Win

rEvolution News, Industry News
/
From Purpose to Pole Position: Indeed’s Carmen Graf on F1, Fandom and Building Brands that Win

In this Article

rEvolution News / Industry News
rEvolution's Linden White, EVP Head of Account Management and Integrated Services, sat down with Carmen Graff, Global VP of Marketing at Indeed, at Brand Innovators to talk about the career moment that shaped her marketing philosophy and how that same sense of purpose is driving one of the most exciting brand partnerships in F1 right now.

What does helping people find jobs have to do with Formula 1? More than you think.

rEvolution’s Linden White, EVP Head of Account Management and Integrated Services, sat down with Carmen Graf, Global VP of Marketing at Indeed, at Brand Innovators to talk about the career moment that shaped her marketing philosophy and how that same sense of purpose is driving one of the most exciting brand partnerships in F1 right now.
Carmen unpacks the thinking behind Indeed’s new global partnership with Oracle Red Bull Racing, why sport is where the deepest brand connections get made, how AI is reshaping the job search without losing the human element, and what it really means to build a brand that performs on a global stage.

Brand experiences / Events / Sponsorship Strategy / Sports Marketing

You may also like

rEvolution's Linden White, EVP Head of Account Management and Integrated Services, sat down with Carmen Graff, Global VP of Marketing at Indeed, at Brand Innovators to talk about the career moment that shaped her marketing philosophy and how that same sense of purpose is driving one of the most exciting brand partnerships in F1 right now.

From Purpose to Pole Position: Indeed’s Carmen Graf on F1, Fandom and Building Brands that Win

Carmen unpacks the thinking behind Indeed’s new global partnership with Oracle Red Bull Racing, why sport is where the deepest brand connections get made, how AI is reshaping the job

Sports Marketing Isn’t Changing. It Already Has.

Ruminating on four days at SXSW, one theme kept resurfacing across conversations with marketers, creators and brand leaders: the rules of brand relevance are changing. In sports marketing specifically, where

rEvolution's Linden White, EVP Head of Account Management and Integrated Services, sat down with Carmen Graff, Global VP of Marketing at Indeed, at Brand Innovators to talk about the career moment that shaped her marketing philosophy and how that same sense of purpose is driving one of the most exciting brand partnerships in F1 right now.

From Purpose to Pole Position: Indeed’s Carmen Graf on F1, Fandom and Building Brands that Win

Carmen unpacks the thinking behind Indeed’s new global partnership with Oracle Red Bull Racing, why sport is where the deepest brand connections get made, how AI is reshaping the job

Sports Marketing Isn’t Changing. It Already Has.

Ruminating on four days at SXSW, one theme kept resurfacing across conversations with marketers, creators and brand leaders: the rules of brand relevance are changing. In sports marketing specifically, where