Revolution news

CHALLENGE How could Wheels Up extend its premium member experience beyond the runway and establish a meaningful presence within one of the world’s most exclusive automotive and lifestyle events? SOLUTION For the second consecutive year, Wheels Up partnered with rEvolution

Appointment formalizes Ager’s leadership as the agency expands globally. CHICAGO and LONDON, November 3, 2026, rEvolution Worldwide, the global independent sports marketing agency, today announced the appointment of Kenny Ager as Head of WePlay, its digital marketing, activation and performance

Principal® will support championship events across women’s and men’s sports, expanding the company’s longstanding presence in college athletics IRVING, Texas (Oct. 15, 2026) – The Big 12 Conference and Principal Financial Group® today announced a new multiyear strategic partnership designed

When more than 55,000 runners line up at the start of the 2026 Bank of America Chicago Marathon, each will bring a familiar mix of anticipation and doubt: Did I train enough? Am I dressed for the conditions? And perhaps

My Oura ring taught me something about sports marketing that no dashboard ever has. We often describe sports as entertainment. But our bodies experience it as something far more consequential. I was fortunate enough to attend the US Open last

College football season is upon us, and hope springs eternal for fans across the country. As I eagerly await seeing how my Notre Dame Fighting Irish fare in perhaps their most anticipated season of my lifetime, I’m watching how the

On July 14, 2028, the Opening Ceremony of the 34th Olympic Games will take place in Los Angeles, bringing the Summer Games to the United States for the first time in 32 years. They will be followed by the LA28