Revolution news

Who’s your pick for the 2026 NBA Finals? If you’re a fan of the game, you likely already have a rooting interest—and probably some very strong opinions too. As of this writing, the West is still a jump ball. Perhaps

CHICAGO, ILL., April 23, 2026, rEvolution, the leading global independent sports marketing agency, today announced it has been named Agency of Record (AOR) for Major League Cricket (MLC), the premier professional T20 cricket league in the United States. As AOR,

Ruminating on four days at SXSW, one theme kept resurfacing across conversations with marketers, creators and brand leaders: the rules of brand relevance are changing. In sports marketing specifically, where culture, community and competition intersect daily, these changes are happening

In a matter of months, the world’s attention will be on North America for 39 days as Canada, Mexico and the United States host the pinnacle event in global sports – the FIFA World Cup 26™. Soccer’s exponential growth in

As eyes across the globe turn to Milan and Cortina and the Winter Olympic Games, brands are once again reminded of the Olympic Movement’s rare mix of global scale, emotional pull, and commercial impact. For sponsors thinking long term, the

rEvolution’s Katie Wallis on how this era-defining tournament represents a new playbook for women’s sports. rEvolution’s Katie Wallis is no stranger to the world of rugby. Having played Rugby Union since the age of 10, Katie knows all too well