Revolution news
The Greatest Show on Earth
On July 14, 2028, the Opening Ceremony of the 34th Olympic Games will take place in Los Angeles, bringing the Summer Games to the United States for the first time in 32 years. They will be followed by the LA28
Continental Tire Brings Together Art, Community and Performance at Legends of the Autobahn
Fort Mill, SC; August 18, 2026 – For the third consecutive year, Continental Tire proudly participated in Legends of the Autobahn, one of the premier events of Monterey Car Week and a gathering that brings together automotive enthusiasts, industry leaders,
Your Sports Investment Is Probably Underperforming. Here Is Why.
Two out of three sports sponsorships are not renewed after the initial term. Not because the sport stopped working. Not because fans stopped caring. But because the brand could not prove that the sponsorship was positively impacting their business. I
The Simulation Layer: Why Sports Gaming Is An Efficient Extension of Sports Marketing
For decades, sports marketing has been built on access: leagues, teams, talent, and live moments. That model still drives scale, but it no longer reflects how fans actually engage with sports. They don’t just watch anymore. They participate, simulate, and
AI, F1, and the World Cup: A Week at Cannes
I returned to the Cannes Lions International Festival of Creativity for the first time in a number of years last week, and what struck me most was the evolution and scale of the coming together of the sharpest minds and
Culture of Excellene
From low-key beginnings, the Pebble Beach Concours d’Elegance has become the most prestigious car show in the world. It has been quite a journey. This year, the Pebble Beach Concours d’Elegance celebrates its 75th edition. What began as a minor
