rEvolution Services
College Basketball Crown Unveils First-of-Its-Kind Wearable Trophy for Inaugural Tournament
New Crown-Shaped Trophy Blends Tradition and Innovation, Giving Champions a Title They Can Literally Wear Los Angeles (March 28, 2025) – The College Basketball Crown today unveiled the 2025 Crown Trophy for the inaugural tournament, introducing the first wearable trophy
Wheels Up Names rEvolution as Agency of Record for Brand Experiences
A strategic partnership to develop best-in-class experiences for Wheels Up fliers. Chicago, IL., March 24, 2025 – rEvolution, a global leader in sports marketing, has been named the Agency of Record (AOR) for brand experiences by Wheels Up, one of
Bridging Power and Precision: How rEvolution Brought Komatsu and Williams Racing Together Through Animation
Since becoming Principal Partner of Williams Racing in February 2024, Komatsu has made its mark with a standout first year of bold and creative activations. rEvolution has been there at every turn, driving impactful moments—including an animated video that brilliantly
EVP Larry Mann on Tapping into College Football’s Marketing Potential
The 2024 college football season has shown that the sport remains strong, with fan interest staying high throughout the year. From the regular season’s sustained excitement to the successes of bowl games, college football continues to engage fans, offering unique
rEvolution and Blueprint Sports Form Strategic Partnership
rEvolution and Blueprint Sports Form Strategic Partnership to Maximize NIL Opportunities for Student-Athletes Collaboration offers brands and academic institutions an innovative, comprehensive approach to navigating the rapidly evolving NIL landscape Chicago and Las Vegas, November 12, 2024 – rEvolution, the
rEvolution Acquires WePlay, Expanding Global Reach and Capabilities
Transformative Acquisition Enhances Comprehensive Sports Media Solutions and Digital Analytics, Generating Millions In New Revenue for Rights Holders Chicago and London, September 26, 2024 – rEvolution, the global leader in sports marketing, is proud to announce its acquisition of WePlay,
rEvolution’s John Rowady Featured on The CEO Series
To read the feature on Entrepreneur.com, click here. We’re excited to share that John Rowady, founder and CEO of rEvolution, was recently featured on the latest episode of The CEO Series! This Emmy-winning show, hosted by Will Salvi, explores the
On Track to Win: The Future of Motorsports at Monterey Car Week
Monterey Car Week 2024 delivered a powerful display of automotive prowess, combining historic elegance with forward-thinking innovation. The event showcased stunning concept cars and the latest technological advancements, reflecting motorsport’s dynamic evolution. For over two decades, rEvolution has been at
Wickets in America: Key Lessons from the ICC Men’s T20 World Cup 2024
In this article, Joe Langsworthy, Senior Account Manager at rEvolution, considers how the USA’s first major cricket tournament can retain fan attention ahead of LA 2028 after the global competition welcomed the world’s best cricketers to American shores back in
Insights from Soccer’s Biggest Summer (Yet)
Insights from Soccer’s Biggest Summer (Yet) As the summer soccer season surged forward from continental competition to the Olympics, the Leagues Cup, and an insane slate of clubfriendlies across the U.S., rEv United brought together top soccer marketing leaders for