rEvolution News
College Basketball Crown Unveils First-of-Its-Kind Wearable Trophy for Inaugural Tournament
New Crown-Shaped Trophy Blends Tradition and Innovation, Giving Champions a Title They Can Literally Wear Los Angeles (March 28, 2025) – The College Basketball Crown today unveiled the 2025 Crown Trophy for the inaugural tournament, introducing the first wearable trophy
Wheels Up Names rEvolution as Agency of Record for Brand Experiences
A strategic partnership to develop best-in-class experiences for Wheels Up fliers. Chicago, IL., March 24, 2025 – rEvolution, a global leader in sports marketing, has been named the Agency of Record (AOR) for brand experiences by Wheels Up, one of
rEvolution Sponsors Campaign of the Year at the FEVO Sport Industry Awards 2025
Sport Industry Group is delighted to welcome sports marketing agency rEvolution as an Official Partner to the FEVO Sport Industry Awards. Founded in 2001, rEvolution is a leading brand-focused sports marketing agency serving at the intersection of brands, rightsholders, and
Bridging Power and Precision: How rEvolution Brought Komatsu and Williams Racing Together Through Animation
Since becoming Principal Partner of Williams Racing in February 2024, Komatsu has made its mark with a standout first year of bold and creative activations. rEvolution has been there at every turn, driving impactful moments—including an animated video that brilliantly
EVP Larry Mann on Tapping into College Football’s Marketing Potential
The 2024 college football season has shown that the sport remains strong, with fan interest staying high throughout the year. From the regular season’s sustained excitement to the successes of bowl games, college football continues to engage fans, offering unique
John Rowady on Everything But Politics
The Future of Sports Marketing: John Rowady on Everything But Politics In a recent episode of Everything But Politics, rEvolution’s Founder and CEO, John Rowady, discussed the evolving landscape of sports marketing, sharing insights on entrepreneurship, the creation of rEvolution,
rEvolution and Blueprint Sports Form Strategic Partnership
rEvolution and Blueprint Sports Form Strategic Partnership to Maximize NIL Opportunities for Student-Athletes Collaboration offers brands and academic institutions an innovative, comprehensive approach to navigating the rapidly evolving NIL landscape Chicago and Las Vegas, November 12, 2024 – rEvolution, the
The Enduring Legacy of League of Legends: Insights from the rEv/XP Team
Even fifteen years after its original release, League of Legends has cultivated a rabid, global fanbase with millions watching tournaments online every year. Four members of our rEv/XP team share their thoughts on the games longevity and the World Championships
Inside the rEvolution Development League
A Deep Dive into RDL’s Summer Season rEvolution is driving the future of integrated sports marketing through the rEvolution Development League, a program that goes far beyond the typical intern experience. Founded in 2019, rEvolution’s Founder & CEO, John Rowady,
rEvolution Appoints Sports Industry Veteran to Lead European Operations
Ross Arnold joins rEvolution as the head of Europe to drive strategic initiatives. London, UK October 1, 2024 – rEvolution, the global leader in sports marketing, announces today the appointment of Ross Arnold to the newly created position of Head