Revolution news

Ruminating on four days at SXSW, one theme kept resurfacing across conversations with marketers, creators and brand leaders: the rules of brand relevance are changing. In sports marketing specifically, where culture, community and competition intersect daily, these changes are happening

In a matter of months, the world’s attention will be on North America for 39 days as Canada, Mexico and the United States host the pinnacle event in global sports – the FIFA World Cup 26™. Soccer’s exponential growth in

As eyes across the globe turn to Milan and Cortina and the Winter Olympic Games, brands are once again reminded of the Olympic Movement’s rare mix of global scale, emotional pull, and commercial impact. For sponsors thinking long term, the

rEvolution’s Katie Wallis on how this era-defining tournament represents a new playbook for women’s sports. rEvolution’s Katie Wallis is no stranger to the world of rugby. Having played Rugby Union since the age of 10, Katie knows all too well

Considered the ultimate prize in global sports marketing, the Premier League front of shirt partnership has long been spoken of as the “holy grail.” The numbers are staggering. Broadcast into nearly two billion homes worldwide, Premier League football sits at

Organized by ESPN Events, Game to Feature SEC, ACC or American Matchup at Protective Stadium in Birmingham this December SAN DIEGO and BIRMINGHAM, Ala., Sept. 9, 2025 – JLab, a leading personal technology and audio brand known for delivering high-quality

In Austin, Continental Tire continued to bring its 15-year MLS partnership to life with an activation rooted in the energy of the game and the supporters who love it. The brand activated in market with a multi-day presence that reflected