The Greatest Show on Earth
As eyes across the globe turn to Milan and Cortina and the Winter Olympic Games, brands are once again reminded of the Olympic Movement’s rare mix of global scale, emotional pull, and commercial impact. For sponsors thinking long term, the biggest opportunity is not...
Lessons from the Women’s Rugby World Cup 2025: A Blueprint for the Future of Sport
rEvolution’s Katie Wallis on how this era-defining tournament represents a new playbook for women’s sports. rEvolution’s Katie Wallis is no stranger to the world of rugby. Having played Rugby Union since the age of 10, Katie knows all too well what it’s like being...
Front of Shirt Sponsorships in the Premier League: Still the Holy Grail?
Considered the ultimate prize in global sports marketing, the Premier League front of shirt partnership has long been spoken of as the “holy grail.” The numbers are staggering. Broadcast into nearly two billion homes worldwide, Premier League football sits at the...
JLAB TURNS UP THE VOLUME IN COLLEGE FOOTBALL WITH THE NEW JLAB BIRMINGHAM BOWL
Organized by ESPN Events, Game to Feature SEC, ACC or American Matchup at Protective Stadium in Birmingham this December SAN DIEGO and BIRMINGHAM, Ala., Sept. 9, 2025 – JLab, a leading personal technology and audio brand known for delivering high-quality wireless...
15 Years and Counting: Continental Tire at MLS All-Star
In Austin, Continental Tire continued to bring its 15-year MLS partnership to life with an activation rooted in the energy of the game and the supporters who love it. The brand activated in market with a multi-day presence that reflected its long-term commitment to...
Gaming, Culture & the Truth About “Doing Esports”
“I want to do esports.” We hear it all the time. But gaming is so much more, and brands that treat it like just another sponsorship channel are missing the point. To truly show up in this space, you need to speak the language, understand the culture, and tap into what...
rEvolution Appoints Peter Gansler as Vice President of Business Development
Industry veteran joins global sports marketing leader rEvolution, bringing 20 years of leadership across high-profile brands, agencies, and teams in the sports business. CHICAGO, IL — July 28, 2025 – rEvolution, the global leader in sports marketing, is pleased to...
20 Years, Zero Off Years
A nod to two decades of delivering standout work in the sports/experiential marketing industry. rEvolution is pleased to mark another milestone — being named on Event Marketer’s Top 100 It List for our 20th consecutive year. This recognition brings to light our...
Wheels Up Makes its Le Mans Debut with United Autosports
Wheels Up touched down at the 24 Hours of Le Mans 2025 race, joining United Autosports at one of the most celebrated events in motorsport. The debut followed the May announcement of their global partnership, which gives Wheels Up members premium access to elite racing...
rEvolution Appoints Brian Gabriel as Vice President of Marketing Communications
Industry veteran joins rEvolution to spearhead global integrated marketing and communications campaigns bringing over 16 years of marketing leadership across sports, CPG, and entertainment sectors. CHICAGO, IL — May 27, 2025 – rEvolution, the global leader in sports...
