Appointment formalizes Ager’s leadership as the agency expands globally.
CHICAGO and LONDON, November 3, 2026, rEvolution Worldwide, the global independent sports marketing agency, today announced the appointment of Kenny Ager as Head of WePlay, its digital marketing, activation and performance media group. Ager, who has been with WePlay since 2016, will assume the role while retaining his existing commercial responsibilities.
The appointment comes as WePlay expands its operations globally, building on its focus on helping rights holders and brands to grow audiences, deepen fan engagement and generate commercial value through sport.
Ager succeeds WePlay founder Luca Massaro, who built WePlay into a globally respected name for digital marketing and activation services in sport since 2012. rEvolution thanks Luca for his contribution to WePlay’s growth in the industry and wishes him every success for the future.
Ager brings more than 25 years of international sports marketing and sponsorship experience across the US, Europe, MENA and APAC territories. He began his career in Formula One motorsport before joining Publicis, where he helped establish and lead the network’s sports marketing function worldwide. Ager joined WePlay in 2016 and has overseen over a decade of year-on-year growth for the agency as a long-standing member of WePlay’s leadership team.
“Kenny brings the passion and energy to the sports business,” said John Rowady, founder and CEO of rEvolution. “He’s built teams, generated measurable ROI for clients and earned the trust of some of the biggest names in sport along the way. He has the history and the drive, and he’s the right person to lead WePlay in this next exciting chapter for the business.”
At WePlay, Ager has advised organizations including Emirates, Paris Saint-Germain, UFC, Abu Dhabi Sports Council, NBA, LaLiga, FIFA, SailGP, IRONMAN and ESPN, on connecting sport, culture, creativity and media to drive marketing and commercial performance.
“WePlay was built on understanding fans in the modern, digitally connected age of marketing and turning that understanding into measurable business impact and ROI for our clients,” said Ager. “The next step is taking this further now, into new markets and on a global scale, starting with US and key international markets and into more of what our clients need from us to grow their business through sport. That’s what our team and I are focused on, and it’s a great moment to be doing this as a specialist in the ever-growing digital attention economy of sport”.
About WePlay
WePlay is a digital marketing specialist for rights holders and sponsors in sport, and part of the rEvolution family. Working at the intersection of creativity, culture and performance, WePlay helps the world’s biggest brands and rights holders grow audiences and drive measurable commercial impact through sport.
WePlay works across creative, media, strategy and technology, with teams in London, Chicago and Dubai working close to the sports and cultures they support. Partners include Emirates, Paris Saint-Germain, UFC, adidas, SailGP, IRONMAN, Las Vegas Raiders and the Abu Dhabi Sports Council. For more information, visit weplay.co.
About rEvolution Worldwide
rEvolution Worldwide is a global, independent and full-service sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who advise and produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. At scale, it is a one-of-a-kind agency connecting brands to fans to drive business performance. For more information, visit revolutionworld.com.
Media Contact
Brian Gabriel
VP, MarCom
bgabriel@revolutionworld.com
