CONTINENTAL TIRE PARTNERSHIP OVERVIEW
For 15 years and counting, Continental Tire has strategically invested in soccer to enhance brand awareness and connect with tire buyers. Through a comprehensive partnership plan, Continental Tire has leveraged its MLS partnership to achieve a strong return on investment, exceeding industry standards. rEvolution has played a crucial role in negotiating, managing, and executing all sponsorship assets to maximize impact.
TV, DIGITAL AND SOCIAL
Continental Tire’s marketing efforts span multiple platforms, including TV, digital, and social. Soccer-specific commercials highlight the brand’s Smart Choice positioning, while strategically placed in-game signage ensures maximum visibility. Digital and social media campaigns celebrate MLS players’ top performances, reinforcing the brand’s connection to smart decision-making and and ensuring consistent brand messaging within the online soccer community. In addition, research and analytics help assess the effectiveness of these initiatives year after year.
IN-PERSON FAN ENGAGEMENT
To further engage fans and retailers, Continental Tire offers immersive match-day experiences, exclusive co-branded scarves, and exclusive ticket and autographed merch giveaways. Hospitality programs strengthen relationships with key tire retailers through premium MLS experiences.
RESULTS
2025 On-site Impact
Fan Zone Activations: 36
Fan Zone Traffic: 295,382
Email Registrations: 19,319
A 10% increase from previous season and a 45% increase since 2021.
Hospitality Suites: 49
Social
3.7M organic social media impressions through the Continental Tire x MLS Creator Network.
Sponsorship Numbers
Aided tire brand awareness up 12% from 2023-2024 season.
+194% viewership of Sunday Night Soccer presented by Continental Tire—higher than the average 2025 Regular Season Match viewership.
Seasons supported: 15
CONTINENTAL TIRE PARTNERSHIP OVERVIEW
For 15 years and counting, Continental Tire has strategically invested in soccer to enhance brand awareness and connect with tire buyers. Through a comprehensive partnership plan, Continental Tire has leveraged its MLS partnership to achieve a strong return on investment, exceeding industry standards. rEvolution has played a crucial role in negotiating, managing, and executing all sponsorship assets to maximize impact.
TV, DIGITAL AND SOCIAL
Continental Tire’s marketing efforts span multiple platforms, including TV, digital, and social. Soccer-specific commercials highlight the brand’s Smart Choice positioning, while strategically placed in-game signage ensures maximum visibility. Digital and social media campaigns celebrate MLS players’ top performances, reinforcing the brand’s connection to smart decision-making and and ensuring consistent brand messaging within the online soccer community. In addition, research and analytics help assess the effectiveness of these initiatives year after year.
IN-PERSON FAN ENGAGEMENT
To further engage fans and retailers, Continental Tire offers immersive match-day experiences, exclusive co-branded scarves, and exclusive ticket and autographed merch giveaways. Hospitality programs strengthen relationships with key tire retailers through premium MLS experiences.
RESULTS
2025 On-site Impact
Fan Zone Activations: 36
Fan Zone Traffic: 295,382
Email Registrations: 19,319
A 10% increase from previous season and a 45% increase since 2021.
Hospitality Suites: 49
Social
3.7M organic social media impressions through the Continental Tire x MLS Creator Network.
Sponsorship Numbers
Aided tire brand awareness up 12% from 2023-2024 season.
+194% viewership of Sunday Night Soccer presented by Continental Tire—higher than the average 2025 Regular Season Match viewership.
Seasons supported: 15
