CHipotle: Fuels the FGC AT EVO 2025
Challenge
Level up Chipotle’s longstanding partnership of Evo by deepening authenticity and engagement with the Fighting Game Community—building on prior success to be even more immersive, more community-driven, and reach audiences both onsite and online.
Solution
- Introduced the Burrito Bus, connecting fans directly to local Chipotle restaurants through a branded, shareable experience
- Rewarded competitors with exclusive entrée cards and giveaways, reinforcing Chipotle’s connection to the Fighting Game Community
- Enhanced digital engagement via the Twitch Burrito Meter, custom emotes, ad units, and a homepage takeover on Evo.gg
Results
Total Impressions
Earned Media Value
Unique Broadcast Viewers
