A 360° integrated campaign that delivers on every goal

An integrated campaign delivers on every goal

TLDR

rEvolution has built one of the longest-standing and most impactful sponsorships in Major League Soccer. The 15+ year trusted partnership with Continental Tire continues to expand and elevate the brand through deeply integrated campaign efforts.

CHALLENGE:

Tires aren’t a top-of-mind purchase—until you need them. And in a category where Continental Tire is often outspent by competitors, the brand needed to gain affinity with attentive family audiences.

SOLUTION:

We recommended and ultimately negotiated, manage, and execute all aspects of a comprehensive sponsorship of Major League Soccer.
Continental Tire leverages the MLS partnership across multiple platforms, including TV, digital, social, and 1:1 fan engagement.
Soccer-specific broadcast spots highlight the brand’s Smart Choice positioning; in-game signage maximizes visibility; digital and social media campaigns celebrate MLS players’ top performances—all reinforcing the brand’s connection to smart decision-making.
Our premium MLS hospitality programs strengthen relationships with key tire retailers while immersive match-day experiences and exclusives delight fans.
Proprietary research and analytics are deployed to refine sponsorship performance year over year.

Results

Continental Tire has strategically partnered with the MLS to enhance brand awareness and connect with tire buyers. In the last year alone:

17,000+

unique registrations

13,000+

minutes of LED exposure

775+

in-game commercial spots

23M

social media impressions