CHALLENGE:
The Komatsu business challenge is clear: How can they expand brand awareness to attract the next generation of skilled workers in a global sector increasingly crowded by competition?
SOLUTION:
- We leveraged our sponsorship and consulting expertise to ignite global interest in Komatsu via a new Formula 1 partnership.
- Komatsu became the Principal Partner of Atlassian Williams Racing, reigniting a historic collaboration in a sport that features the best in engineering.
- Our campaign included a bespoke hospitality program that spanned the F1 season—from Australia to Abu Dhabi—along with year-round activation touchpoints.
- Global driver appearances, employee engagement programs, even customized Komatsu machines in dazzling Atlassian Williams Racing colours—the integrated creativity resulted in an award-winning partnership direct off the starting line.
