The Greatest Show on Earth
As eyes across the globe turn to Milan and Cortina and the Winter Olympic Games, brands are once again reminded of the Olympic Movement’s rare mix of global scale, emotional pull, and commercial impact. For sponsors thinking long term, the biggest opportunity is not...
Navigating Brand Opportunities with NCAA’s Endorsement Rules Changes
The NCAA’s latest rules changes allow student-athletes to receive compensation for endorsements, opening up opportunities for brands looking to connect with the college space. While the plan is still fairly broad, rEvolution has already begun initiating insightful...
LAFC Announces Multi-Year Partnership with Farmer John
The Los Angeles Football Club (LAFC) announced today a multi-year partnership with Farmer John, making the specialty meat brand the “Official Packaged Meat Partner of LAFC” beginning with the 2020 season. “We are so excited to welcome Farmer John to the Black &...
It’s a different ball game, but we’re all still fans
By: Steve McNelley, SVP, Consulting & Integrated Client Services, rEvolution Sports may have drastically changed these past few weeks, but what we love about them hasn’t faded (nor will it). We still take pride in wearing our team and player jerseys; we revel in...
