An Ambush Marketer’s Guide to #SB50 Stock Photos
If you don’t want to pay the millions of dollars it costs for a Super Bowl ad spot, or the tens of millions it costs to be an official partner of the NFL, or even the more reasonable five-to-seven figures it costs to nab an NFL player for an endorsement deal...
A Month Without DVR’s – Why Marketers Love February
In this month’s guest MediaPost column, rEvolution takes a look at why February is a favorite for marketers. Full article here.
First LA, Then The World
It’s official. After much speculation and debate, the NFL announced the nearly unanimous vote approving the St. Louis Rams to make the move back to Los Angeles. Of course with a new team must come a brand new facility, and owner Steve Kroenke already has his eyes set...
Ratings Aside, College Football Playoff Shows Importance Of On-Site Brand Activation
While media is chief around the College Football Playoff (CFP) and NCAA Bowl Season, experiential activation adds an immense amount of value for a brand with consumers on-site. rEvolution was on the ground at the CFP and reports back on some of the...
More Awards for rEvolution + Chipotle
We’re bringing hardware back from San Francisco! Last night, Chipotle and rEvolution won a Silver EX Award for the category of Best Activation of a Sports Sponsorship. The winning campaign? The Chipotle MLS Homegrown Game, the crown jewel of their MLS partnership....
Toucan tames the Dragons in dramatic Den appearance
When fintech start-up Toucan was introduced to SQN (now rEvolution) by a mutual acquaintance in June last year, we began the first tentative steps to what has become a great partnership. What CEO and co-founder Matt Crate described as ‘a bit like a first date that...
