The rEvolution Blog

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Welcome to the rEvolution blog – ranked by Sports Networker, Feedspot, Zoomph and Factbites as one of the top resources in sports marketing.

The Greatest Show on Earth

The Greatest Show on Earth

As eyes across the globe turn to Milan and Cortina and the Winter Olympic Games, brands are once again reminded of the Olympic Movement’s rare mix of global scale, emotional pull, and commercial impact. For sponsors thinking long term, the biggest opportunity is not...

Front of Shirt Sponsorships in the Premier League: Still the Holy Grail?

Front of Shirt Sponsorships in the Premier League: Still the Holy Grail?

Considered the ultimate prize in global sports marketing, the Premier League front of shirt partnership has long been spoken of as the “holy grail.” The numbers are staggering. Broadcast into nearly two billion homes worldwide, Premier League football sits at the...

First LA, Then The World

First LA, Then The World

It’s official. After much speculation and debate, the NFL announced the nearly unanimous vote approving the St. Louis Rams to make the move back to Los Angeles. Of course with a new team must come a brand new facility, and owner Steve Kroenke already has his eyes set...

Ratings Aside, College Football Playoff Shows Importance Of On-Site Brand Activation

While media is chief around the College Football Playoff (CFP) and NCAA Bowl Season, experiential activation adds an immense amount of value for a brand with consumers on-site. rEvolution was on the ground at the CFP and reports back on some of the...

More Awards for rEvolution + Chipotle

More Awards for rEvolution + Chipotle

We’re bringing hardware back from San Francisco! Last night, Chipotle and rEvolution won a Silver EX Award for the category of Best Activation of a Sports Sponsorship. The winning campaign? The Chipotle MLS Homegrown Game, the crown jewel of their MLS partnership....

Toucan tames the Dragons in dramatic Den appearance

Toucan tames the Dragons in dramatic Den appearance

When fintech start-up Toucan was introduced to SQN (now rEvolution) by a mutual acquaintance in June last year, we began the first tentative steps to what has become a great partnership. What CEO and co-founder Matt Crate described as ‘a bit like a first date that...