Behind the Scenes at the 5th Annual rEvolution “rEvGatta”
It’s been eight years since rEvolution held their last Summer Regatta – and as the company celebrates its 15th year in ‘16 – the team building event/summer party made its triumphant return to Lake Michigan. In 2008, rEvolution was steadily on the rise. In Regatta...
Why Michael Phelps May Not Be As Marketable As You Think
Darren Marshall, executive vice president of consulting and research at rEvolution, thinks Phelps marketability still has an upside. “Fans have the memories of goldfish,” Marshall said. “They don’t remember something that happened two months...
With Nike Out of the Game, Where Will Rory Go?
On Wednesday, Nike made a head-turning announcement that they would back out of the golf equipment business. “With this new focus, Nike Golf will transition out of equipment — including clubs, balls and bags,” the brand said in a hastily, three-paragraph announcement....
Attention College Seniors and Recent Grads!
rEvolution is excited to announce a new apprenticeship program available to college seniors, grad students, and recent graduates looking to get their foot in the door of the ultra-competitive sports marketing industry. As an apprentice, you’ll be a trusted...
rEvolution Team Up with Kobe + D-Wade at Sports Summit
rEvolution has partnered with Variety as the marketing and media partner ahead of their inaugural Variety and Sports Illustrated Sports & Entertainment Summit on July 14 in LA. The conference will bring together some of the brightest minds, biggest names (such as...
How Brands are Leveraging the 2016 NBA Draft
Just days removed from a miracle season from LeBron James and the Cleveland Cavilers, the NBA already has their eyes set on the 2017 season. The NBA Draft is Thursday at the Barclay’s Center in Brooklyn and NBA partners are looking at the event as a key opportunity to...
Sunday Sitdown – John Rowady
Sun-Times feature interview with rEvolution president and founder John Rowady. “I felt a business model that delivered sports marketing experts and high-end marketing and media services to corporations would create a new business sector. Succeeding is rooted in...
How We Helped America’s Cup Make History in Our Own Backyard
When we first started planning for the Chicago stop of the Louis Vuitton America’s Cup World Series with partners like the Chicago Match Race Center, Navy Pier and the Chicago Sports Commission more than 18 months ago, there were certainly questions. One. Would it...
How Sponsors Activated At Louis Vuitton America’s Cup World Series Chicago
The Louis Vuitton America’s Cup World Series Chicago (LVACWS Chicago) event was a historic first for Chicago. With nearly 200,000 fans descending upon Navy Pier over the course of the race weekend, there were ample engagement opportunities for sponsors....
rEvolution, rEvXP Partner with Cynopsis Sports Biz & eSports Summits
rEvolution and rEvXP have teamed with Cynopsis Sports, the leading daily publication for sports media executives, to assemble an unrivaled panel of sports business and eSports thought leaders in all aspects of business and within the emerging global sporting category....
