Dodgeball, the Pro Bowl, and the NFL’s Bet That We’ll Watch Anything “NFL”
How do you cash in on a meaningless exhibition game? The NFL is about to try. The Shield has been attempting to revive the glorified annual scrimmage that is the Pro Bowl since 2009— first moving from the week after the Super Bowl to the bye week before the Super...
Is Content Still King When Everything Is Content?
For this month’s MediaPost, Brian (rEvolution’s SVP, Creative) wrote a column revisiting the old adage that “Content Is King” and how that might have changed now in an age when everyone is making content, and has their own publishing platform...
Why We’re Bullish About Next Year’s CFP Viewership
Now in its third year, the College Football Playoffs has seen ebbs and flows in television audience numbers due, in part, to timing. For sponsoring and presenting sponsors, the stakes are high and we have seen that timing is key. In its first year, the CFP semifinal...
Handicapping Ratings for College Football’s Biggest Week
Welcome to the biggest week for college football. A lot of discussion has surrounded year three of the College Football Playoff – especially in a time where NFL ratings are a hot topic. Last year, the New Year’s Six – including the semifinals in the Orange and...
rEvolution in the Great White North: Activating at MLS Cup 2016
The bitter cold couldn’t stop 36,000 raucous MLS fans from supporting Toronto FC at their biggest match in club history at MLS Cup this past Saturday night. Even though temperatures were predicted to be around just 20 degrees (or -6 degrees, in the chosen scale of...
New Year’s Resolution – Don’t Let Big Data Kill Storytelling
For this month’s MediaPost column, rEvolution VP of Media David Calkins suggested a proper New Year’s Resolution for all media marketers to adopt – “Don’t Let Big Data Kill Storytelling.” In the post, David shares some of his key insights...
Business People Win Trophies, Too
As we near the end of 2016, we’re taking the time to reflect – as anyone does – on some of our successes in the past 11 months. It’s our distinct privilege to work with an all-star line-up of clients; and though we don’t pick favorites, the...
Continental Tire and Dan Patrick Team Up for “Ode to Basketball”
Continental Tire has released new commercials featuring Dan Patrick to kick off the 2017 college basketball season. The ads, debuting today, will air nationally during college basketball games across FOX and ESPN with distribution on five regional sports networks....
We Were There – USA vs. Mexico
This Past Friday, the United States Men’s National Team kicked-off their Road to the World Cup vs. old rivals Mexico in Columbus, Ohio, losing tragically on a late goal 2-1. The tough loss marks the first time USMNT has lost to Mexico in Mapfre Stadium in 15 years,...
Lessons on Establishing a Legacy From Tiger Woods’ Rebrand
rEvolution President and Founder John Rowady took a deep dive into Tiger Woods recent rebrand, mining the golfing icons’ business restructure for larger industry truths and key learnings. To see the full MediaPost article, follow along here.
