REV/XP in the News: Approaching Esports Marketing with ANA Magazine
Chris Warren with ANA Magazine takes a deep-dive into the abundant marketing opportunities, yet overall confusion and challenges holding brands back from effectively reaching and engaging the passionate and expanding esports fan base in his latest article,...
500 days until Tokyo 2020: legendary coach Gröbler lauds role of data analytics in British Rowing’s Olympic preparations
SAS, the Official Analytics Partner for British Rowing, was exclusively invited to a British Rowing Men’s winter training camp in Avis, Portugal in February 2019. With rEvolution’s help, SAS hosted a lucky handful of media to attend the training and see...
rEvolution Proudly Sponsors Lincoln College Rowing
rEvolution’s Chief of Staff Darren Marshall takes great pride in his Lincoln College of the University of Oxford crew days – a time when his love for the passion and tribal camaraderie that make sports so unique really took hold. A few years ago, he discovered the...
REV/XP News: Scump Leads Twitter’s List of “Most-Tweeted About Esports Athletes 2018”
In 2018, Twitter made more of an effort to promote gaming and esports content and coverage. The company just released its 2018 year in review report, in which Call of Duty players dominated the top ten most-tweeted about professional gamers. Even more exciting is two...
What We’re Watching: “Sunderland ‘Til I Die”
Most sports documentaries deal with either triumph or tragedy. “Sunderland ‘Til I Die” isn’t like most sports documentaries. The first episode brings viewers into a church, where a pastor is leading his congregation in a plea to higher powers to help them “understand...
rEvolution Speaks at United Soccer Coaches Convention
This past Friday, Jan. 12, our Marketing Communications team leaders Brian Quarles and Dan Lobring demonstrated their breadth of soccer and sports marketing knowledge as speakers for the United Soccer Coaches Convention at Chicago’s McCormick Place. Invited by US...
REV/XP News: OpTic Gaming Dominates at CWL Las Vegas Open
After a challenging roster transition in 2018, OpTic Gaming returned to the new Call of Duty (COD) League season in impressive form, seizing the Championship title at CWL Las Vegas this past weekend. Sweeping its rival eUnited in the Grand Final in front of a sold-out...
TV in an integrated media world
Looking deeper at TV should always be a priority for marketing organizations. There is typically a huge price tag, little measurement and minimal oversight from the client side once buys are approved. Once launched, agencies often end up focused on digital media...
Continental Tire agrees to multi-year extension with rEvolution
CHICAGO (November 28) – Announced Wednesday, Continental Tire and rEvolution, the global integrated sports marketing and media services agency, agreed to a multi-year extension to rEvolution’s U.S. Agency of Record status with the leading auto tire manufacturing...
Greg Rutherford discovers whether he could make it as a rower
The rEvolution UK team, SAS and British Rowing recently invited retired Olympic, World, Commonwealth and European long jump champion Greg Rutherford to test his rowing skills in the talent identification program World Class Start at British Rowing’s...
