How do you convince a culture that is not accustomed to high-end hospitality that they do, in fact, need it?
When the International Basketball Federation (FIBA) selected China to host the FIBA Basketball World Cup 2019, the impact and marketing potential could not be ignored. It is the world’s most populated country and one of the most basketball-crazy nations on the planet....
Sports Marketing Agency rEvolution Hires Emily Szymczak as CFO
rEvolution, the integrated global sports marketing agency, invests in strong business and finance leadership as the agency continues its enterprise growth with the hiring of Emily Szymczak as its new Chief Financial Officer. “John Rowady and his team have done an...
rEvolution Lifts Curtain on Its New Global Headquarters in Chicago’s Fulton Market
rEvolution, an integrated and brand-focused global sports marketing agency, moved its corporate headquarters to Chicago’s Fulton Market neighborhood, relocating from the River North neighborhood, where the company operated since it was founded in 2001. The agency...
REV/XP in the News: GQ Magazine and More
With the immense growth in esports, Ken Olsen, Sr. Director of REV/XP, rEvolution’s global esports marketing sister agency, chats with GQ Magazine and Marketing Dive, providing expert insight into how brands can really make an impact (or totally flop) when it...
rEvolution fundraises in memory of Rod Kohler
Ride 100 Our late Director, Rod Kohler, was always one to push people to their limits, in a good way! Even when Rod was diagnosed with pancreatic cancer, he still took part in one of the hardest UK marathons, putting us all to shame! This inspired me to enter the Ride...
How to Make Noise at Summer Music Festivals
Two years after attending Lollapalooza 2016, I still have my State Farm fanny pack and am forever grateful to Cottonelle for providing ponchos and wipes to combat the horrible weather. When done right, brands can make a lasting impression on festival attendees. While...
Chipotle, DreamHack and ESL Team Up to Launch Challenger Series Esports Competition
Chipotle Mexican Grill (NYSE: CMG) today announced its official partnership with DreamHack, the premier gaming and digital lifestyle festival, and ESL, the world’s largest esports company. Already a fan favorite and staple among professional gamers, streamers and...
USWNT’s Alex Morgan Headlines Continental Tire Soccer Series
Following the success of last year’s spots, rEvolution produced the second series of Continental Tire’s American soccer story campaign, featuring USWNT’s Alex Morgan, “Tifo Queen” Vera Zeigler and D.C. United midfield playmaker Russell Canouse....
rEvolution Lands Spot on Hashtag Sports Engage 150 List
The inaugural 2019 Hashtag Sports Engage 150 recognizes those agencies shattering the “status quo in sports-led content, campaigns, and experiences and establishing new rules of engagement.” On the lookout for agencies excelling in consumer engagement, our...
rEvolution Welcomes Nathalie de Regt and George Gilmore
At rEvolution, we are expanding our international sports marketing presence with the hiring of two new team members for our London office. Nathalie de Regt joins as Business Director of Research, and George Gilmore joins as Business Director. “Last year, rEvolution...
