Laver Cup and ATP Attractive Option for Tennis Sponsors
In late 2016, legends of the game, including Björn Borg, Roger Federer and John McEnroe, unveiled one of the most innovative concepts in tennis’s modern age, the Laver Cup. Created by 20-time Grand Slam® champion, Federer, the tournament pits Europe’s top six male...
Top 5 questions every NASCAR team sponsor should be able to answer
rEvolution has lived in the world of motorsports since its inception nearly 20 years ago. In this time, its Consulting & Research team has developed a keen awareness of trends and tendencies in NASCAR, from brands to the fans its reaches. As the sport and its fan...
Context is King when Measuring Sponsorship
I’m not here to convince you to measure sponsorship. There is a stack of season and event recap PowerPoints piling up on your desk and inbox. Your company’s brand team has identified its target market; the research team has a brand tracker in place to monitor KPIs;...
A Week in Soccer: “Soccer Sunday” with Women’s World Cup Final and Concacaf Gold Cup Final
The fireworks may have kicked things off, but this Sunday is a big day for U.S. soccer fans with both the Women’s and Men’s National Teams playing in tournament finals. And this may be biased, but in Chicago, it feels like we’re in the center of it. Let’s talk about...
A Week in Soccer: Journey to U.S. WNT Semifinals Viewing Party
Getting past France was big. But then again, any exit without the trophy would have been a disappointment for the U.S. Women’s National Team. For us, the last few months have been a balance of superstition and confidence, particularly working with U.S. Soccer in...
rEvolution Launches New Youth-Focused Firestarter Agency rEv YOUTH
rEvolution, the integrated global sports marketing agency, officially announces the launch of rEv YOUTH, its latest Firestarter agency dedicated to youth-focused brand campaigns. For nearly two decades rEvolution has been known for sports marketing – building...
Continental Tire: A true U.S. Women’s National Team fan
FORT MILL, S.C. (June 5, 2019) – With the U.S. Women’s National Soccer Team heading to France this summer, Continental Tire has positioned itself as one of sport’s biggest fans, proving unwavering support for these incredible athletes and the growth of women’s soccer...
rEvolution and Continental Tire Win Silver Telly Award
rEvolution’s 2018 Celebrating Soccer campaign with Continental Tire won a 2019 Silver Telly Award for branded content this week, alongside CBS and AT&T, among others. Starring a number of soccer personalities, both well known and maybe not so well known,...
How do you convince a culture that is not accustomed to high-end hospitality that they do, in fact, need it?
When the International Basketball Federation (FIBA) selected China to host the FIBA Basketball World Cup 2019, the impact and marketing potential could not be ignored. It is the world’s most populated country and one of the most basketball-crazy nations on the planet....
Sports Marketing Agency rEvolution Hires Emily Szymczak as CFO
rEvolution, the integrated global sports marketing agency, invests in strong business and finance leadership as the agency continues its enterprise growth with the hiring of Emily Szymczak as its new Chief Financial Officer. “John Rowady and his team have done an...
